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A Massachusetts CU’s Buzz Points Rewards Program is Helping to Boost Non-Interest Income and Consolidate Accounts

UMassFive College Federal Credit Union ($388 million, Northampton, Massachusetts) recently ran a promotion that tied its Buzz Points program to its debit card. The goals of the promotion were to boost non-interest income and consolidate business. Buzz Points is a community-focused rewards and marketing platform that weaves the concept of gamification into every day spending […]

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Study Finds Fallacies Hold Back Adoption of Debit Rewards Programs

AUSTIN, Texas β€” A number of misconceptions about debit rewards programs are preventing some credit unions from offering them. That is the message from Buzz Points, a loyalty vendor that offers its eponymous rewards program to community financial institutions. Buzz Points rewards consumers for choosing local businesses over national chains, and for banking with a […]

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Buzz Points Fuels Growth for Communities in 2015

With the help of our financial institution partners, Buzz Points had a record breaking 2015, delivering more points to consumers and providing more marketing capabilities to locally owned businesses than ever before. In 2015, Buzz Points: Launched nine new community financial partners, giving a combined total of over 65,000 more cardholders the ability to give […]

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6 Winning Credit Union Payment Strategies

The burgeoning financial technology – or fintech – world is working feverishly to disrupt virtually every primary banking function, especially those related to payments. Now, credit unions and other financial institutions are increasingly pitted against a mushrooming list of startups, many of which are backed by a startling amount of private equity and venture capital. […]